Bob's Gutsy Leadership Blog

Apple’s Challenge: Major Innovation

Warren Buffett’s Berkshire Hathaway invests in companies that are solid and mature with attractive and steady profits. Examples are Burlington Northern Santa Fe railroad, Geico insurance, Coca Cola, and Wells Fargo. Hence, it was noteworthy that recently Berkshire Hathaway bought $1 billion of Apple stock. It’s just another signal that Apple is falling from the ranks of exciting, innovative companies.

Last week I had a TV interview with Neal Cavuto of the Fox Business channel where I summarized Apple’s problems. Click below and you can see it. It last about 6 minutes and at the start, Cavuto ask a stock market question, but quickly moves to the Apple topic. Apple provides a clear-cut reminder that an organization must continually generate major innovation. It is the leader’s job to make that happen.

Here is the link to the interview:


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