Netflix has always been the innovator who was way out in front of the current market offerings. It was 1997, when only 7% of households had a DVD player, that Netflix launched its “movies on DVDs by mail” service. At that time, virtually all movies watched at home were rented on VHS tapes from one of the 3000 Blockbuster stores. By 2007, Blockbuster had grown to 9000 stores and was clearly on its way to bankruptcy since most people got their movies by mail on DVD’s from Netflix, since over 80% of homes had a DVD player, and renting a movie on a DVD from Netflix avoided the trips to Blockbuster.