Bob's Gutsy Leadership Blog

Archive for June, 2018

McDonalds: Why Don’t They Confront the Real Problem?

The fast food business has become extremely competitive in the U.S. over the last couple of years as McDonald’s key competitors, Wendy’s and Burger King, came out with aggressive deals to attract customers. Examples of such offers are Burger King’s deal of 10 chicken nuggets for $1.69 and Wendy’s “four for four dollar” menu, which have been extremely successful. McDonald’s has been losing U.S. market share to these aggressive players and has lost the loyalty of some of its most cost-conscience customers, according to analysts.

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ESPN: Weak Management, Weak Results!

As cable TV’s most expensive channel, ESPN has found themselves in the unfortunate position of having the big cable distributors offering discounted packages that didn’t include this sports channel. Many consumers have opted for these options, while others cut the cable cord entirely and use streaming services exclusively. This has led to ESPN losing 16 million subscribers over the past 7 years.

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