It is a psychological fact that if a deer is standing in the dark on a road and a car’s headlights shine on it, the deer is blinded momentarily and it freezes. The funny thing is, it happens not only to deer but to companies and people as well. Psychologists define the commonly used phrase “deer in the headlights” as “a state of indecision caused by surprise, anxiety, fear and confusion”.
Bob's Gutsy Leadership Blog
Archive for August, 2017
While rarely getting public attention, Adobe, the maker of Photoshop and many other software tools, has been one of the great success stories in the technology sector in recent years. For perspective, its stock price was in the $45 range as of four years ago and today it trades for roughly $145. How did it do this? By wisely jumping on an important technology inflection point and overhauling how it provided customers its products.