Bob's Gutsy Leadership Blog

Archive for October, 2014

The Three Simple Steps That Saved Ford

In 2006, Ford Motor Company was in dreadful shape. Its stock price had fallen 50 percent versus just two years ago and the company was on its way to losing $17 billion that year. Fortunately, the CEO, William Clay “Bill” Ford realized his inability to turn things around and hired Alan Mulally who had spent over thirty years working for Boeing in the commercial aviation area. Analysts scratched their heads; how is a non-car guy ever going to save Ford?

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Why Steve Jobs Got Fired & What We Can All Learn From It

For a leader, it is always heartening to have all of the people around you agree that the team is on the right path with no downside risks. The problem is that in many such cases, the culture of the team is such that sceptics just don’t have the nerve to bring up any concerns. It takes a skillful leader to give the sceptics in the group the comfort to bring up their concerns.

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What Can Advertising Research Teach Leaders?

In the advertising business, effective frequency is the number of times a person, on average, must be exposed to an advertising message before it is well understood by the viewer. The topic of effective frequency has been studied thoroughly over the past four decades.

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Do you know THE primary motivator of people?

Several years ago there was some interesting research on employee motivation that really stuck with me. The conclusions were based on a massive study that involved twenty-six project teams from seven companies, comprising 238 individuals. Each participant filled out a survey at the end of each day, recording their moods, motivation levels, perceptions of the work environment that day, as well as the work they did, the progress they made, and the sense of creative output. The resulting 12,000 diary entries captured many ups and downs and provided a unique look at the inner workings of work life on a micro level.

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The Secret to Organizational and Personal Progress

The statistician J. D. “Dave” Power is often referred to as the high priest of customer satisfaction. The company name of J.D. Power and Associates is well known for its high profile automotive quality rankings.

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