Over the years Viacom has been highly successful with its popular cable networks including Comedy Central, BET, VH1, Nickelodeon, and MTV. On the other hand, more recently, and specifically in this current television viewing season, Viacom is seeing double digit declines in its ratings. For example, at MTV, the company’s flagship network, prime-time ratings are down 22% versus last year and 25% among 18-34 year olds, the network’s demographic target.